Video Game companies will literally try to monetize anything these days... To be fair there are a lot of games out there that essentially make gameplay out of what is essentially chores. Yes, I'm looking at you Animal Crossing, the game that literally has you pick weeds and pay off a mortgage. But they at least usually do a decent job of making the gameplay rewarding, threatening, or otherwise distanced from reality. Usually these will be essential features of the game too, not something shoehorned in via DLC.
'The Sims' set their fanbase alight when they decided that virtually dusting your virtual home is something that a player should pay for the privilege to do.
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