The more I think about it, the more I feel that this was some brilliant marketing. The company chose to create a slogan for their water bottle that plays on the fact that being alive comes with the inevitability of drinking water. Maybe not as often as we're advised to, but at some point, we're all knocking back some of that tasteless (or is it?) water. So, it'd seem that this water bottle could be for anyone. Unless you don't drink water. If that's the case, I don't understand you, but I respect you.
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