We like to think that we're not affected by marketing campaigns proclaiming that "no, this new kind of hot Cheeto is going to put every other hot Cheeto in its grave and bury it. It's so Xtremely cheesy that you're going to blow the back out of your underwear and pants, so don't try this when standing in front of any children or old people." But we'll be damned if we don't see them at the store and go "ya got me." Peer pressure is strong, but human ingenuity can rarely live up to the expectations set by advertisers, so naturally we all half-remember hugely hyped things that came and went.
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