Ruth Clemens opened up the Facebook floodgates after posting a rant on H&M's page about her struggle to squeeze into a pair of jeans and medium top.
Once Ruth posted her grievance, it seemed that the entire internet decided to join in and take advantage of the opportunity to complain about, well, anything.
H&M did their best ease the tension with generic copy/pasted responses, but the onslaught of complaints was just too much.
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