Every industry has its sketchy secrets, and once tons of companies realized they could use their popular brand to leverage their loyal customer base into paying more for less, you can find yourself looking at a creme egg going "whhaaaaa???". It's also easy to fall into the nostalgia trap of "remember the better olden days" when that product wasn't much better to start with, but shrinkflation has definitely attacked a variety of products and things from all sides.
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