There's a certain net of safety that the (rapidly evaporating) anonymity provides to us. After all, there is a reason that the term 'Keyboard Warrior' exists. It's easy to let the darker and more aggressive parts of your personality emerge when you stand to face no consequence for whatever you may do or say.
This same principle is why online review systems are the absolute worst. Any entitled idiot can just go online and frame their experience in whatever way they please without the other side of the story having a chance to be told. These review systems are directly responsible for giving us malarkey like the "The Customer is Always Right" corporate mindset, which has resulted in mass dehumanization and exploitation of retail and service industry workers. After all, whatever the customer says online is apparently the truth, so you had better make sure that each and every one leaves satisfied at whatever the cost.
This constant stream of soul-draining exchanges makes retail and service a living hell, so it's always gratifying to see an owner take these people on with replies to set the story straight.
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