It's fun to collectively hate things. Once you've established a cultural whipping boy or boogeyman, it's kind of okay to say whatever you want about someone, whether or not the mockable thing they do is really within much of their control. The cultural bandwagon is a hard thing to ignore. When there's a single face for something a lot of people don't necessarily love, it's extremely easy to say "Nickelback sucks."
Once the joke of "Nickelback sucks" became a thing, even people who never heard the music were right there, itching for the opportunity to say that they sucked. Whether they suck is honestly up to you. But the amount of sheer hatred a person, place or thing might get for decades might not be proportional to the amount of evil they do in the world.
Guy Fieri might not wear shirts that you like. You might find it gauche that he wears his sunglasses on the back of his head, and his facial hair is a cartoon. But the same time, there are a million other actual violent criminals and corrupt politicians who are actually doing evil things in this world. It just so happens that very few of them have a show on the Food Network.
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