First off, it makes us feel old that we haven't bought a DVD in probably over 5 years. Second off, there are a lot of ways to tell people that paying for media is better than stealing it, like "if you want people to keep making good movies, buy them." But no, they went for the overly vague "DVDs are much more fun and cool." All this succeeded in doing was let a lot more people know that they could illegally download movies online.
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